Krug is Napa Valley's first winery. Founded in 1861 by Prussian immigrant Charles
Krug, he came to America at age 22 with nothing but willpower and proceeded to
become a major player in establishing the entire California wine industry.
When Krug died in.1892, the winery was purchased by his close friend, James Moffitt,
a San Francisco banker. Moffitt owned the winery through prohibition, then. began
looking for a winemaking family to carry on the Krug tradition. He found that
pioneering spirit and vision in Cesare and Rosa Mondavi, to whom he sold the winery
Cesare was 60 when he purchased the winery for $75,000. His two sons, Peter and
Robert, both went to Stanford, then came back to run the winery. When Cesare died
in 1959, Rosa became president, then passed the torch.of leadership to Peter in
There were tremendous enological, viticultural and marketing innovations that
Peter Mondavi undertook during the last four decades. Among them were vintage
dated varietals, pioneering cold fermentation and sterilization for white wines,
use of small French oak barrels and glass lined steel tanks, the first winery
newsletter "Bottles & Bins" and the August Moon Concert Series at the winery.
Meanwhile, Peter's two sons -- Marc and Peter, Jr. were educated at UC Davis and
Stanford, respectively., and have been playing a major role in winemaking and
winery management since the early 1980's. Mare oversees the vineyards and winemaking,
while Pe.ter Jr. manages marketing, sales and general winery functions.
The future is indeed bright for the Peter Mondavi family and the Charles Krug
winery. Peter Mondavi,Sr., is now 81, and still comes in the office each day,
yet he is increasingly letting his sons set the vision for the next generation.
Charles Krug is a family winery above all else. Building upon a history unparalleled
in the California wine industry, the winery is poised to continue its tradition
of innovation and produce high-quality Napa Valley wines for generations to come.
Charles Krug Winery / 2800 St. Helena Hwy. N / St Helena, CA / 707-963-2761